Switch To Wood

Case Study

Switch To Wood – Luxury British manufacturer website & marketing

Switch To Wood

Services

  • Online marketing strategy (google, facebook, youtube, instagram)
  • Full Ecommerce integration
  • Content creation & copywriting
  • User experience design
  • Visual design
  • Landing page strategy & design
  • Videography
  • Retargeting campaign
  • SEO strategy
  • Local SEO optimization (for Google Maps listings)
  • custom lead-capture

Switch To Wood

Switch to wood is one of very few British manufactures whom specialise in hand crafting wiring accessories from their workshops in Albourne, West Sussex. The wall furniture produced are luxury items so we knew that the brand image and subsequent marketing would be relatively niche.

We were tasked with creating a full digital e-commerce presence from scratch and to grow a digital marketing strategy across multiple platforms.

Through intensive sessions of customer and competitor research we were able to draw up initial concepts from which we created the branding and theme for Switch to wood. We then set about shooting, copy writing and uploading the 1000’s of products within their extensive ranges.

After several meetings fine tuning the website to be as persuasive as enticing as possible for the target audience, we set about creating campaign ideas for marketing and re-marketing. The goal metric set for us with ROI with a given budget. From our research we identified image and video to be key for conversions within their industry.

We combined an outreach effort to obtain social proof and also utilised our in-house photographers and Videographers to collect the content for funnels created within Facebook, Instagram, YouTube & Google.

We have worked with Switch To Wood for that past 10 years and continue to help them break targets year on year.

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